past week. in this highly polarized environment both campaigns have strategically been appealing to their respective political bases. what is unusual about this election cycle is most voters have picked sides early and lead to our polling right after the convention. looks like the final weekend of the campaign. they tell us they are firmly committed to their candidate and the number of undecided voters has been surprisingly very low. single digits. it is not about persuasion. it is about mobilization. both of the conventions were like that. in the next few weeks we will see a lot about mobilizing folks to come out particularly because of early voting which has started in so many states. the middle is shrinking as far as these campaigns are concerned. we will talk about how there is still a middle to america. once you get beyond the campaign labels but clearly those are what drive strategy in campaigns and the electoral politics. if you look at the campaign ads, in new york we are not -- we don't